• Aleya Harris


Social media can be a hard thing to navigate, and if you’ve done your research, you’re probably aware that there are plenty of naysayers out there that tell you it’s just not worth your time as a business owner. This entire anti-social media movement revolves around a bunch of presumptions that are just that!

One of the biggest myths that I’ve heard lately is that in order to attract your audience when they’re online, you have to wake up at the crack of dawn just to post on social media. Let me be the first to tell you that social media is not designed to ruin your sleep schedule, and in fact, there are a variety of tools and techniques that are designed to help keep up with your posts while you continue catching ZZZs.

Scheduling Tools: Your New Best Friend

When working in any field, you’re probably aware that planning and sticking to a schedule can be your best friend. You might also be aware that in the corporate world, things can change at the flip of a hat, knocking your entire schedule off. With so many appointment and business meetings, something as trivial as posting social media updates at ungodly hours throughout the day might not be physically possible, but thanks to scheduling tools, you can keep up with your social following while going about your day.

A simple Google search will bring up countless websites for scheduling tools that come in every name, shape, and color, but they all have the same goal in mind: to alleviate some of your social media stress.

Social media scheduling tools allow you to write up your posts and content ahead of time and space them out throughout the week or month. Some programs simply allow you to build a calendar of what to post on which days, while more complex tools will even upload your posts for you, simply pick the days and what times you’d like them to go live.

You can check out reviews for some of the most common scheduling tools here!

The Benefits of a Scheduling Tool

Using a scheduling tool throughout the work week can have many benefits for both you and your company. Here are three of the biggest takeaways:

1. You’ll have content stockpiled

By building up a repertoire of “evergreen” content that covers a variety of topics, but isn’t timely, you can also give yourself some more time to focus on more time-sensitive content. This content can be scheduled over several weeks or months, with little to no involvement or interference from you.

2. Scheduling tools encourage consistency

Scheduling tools allow you to create a routine that you yourself might not have been able to keep up with. By using a tool you can better plan special content or series to be released at the same time each week. This can help build recognition with your clients to be on the lookout for your content.

3. You’ll have more time for other social media needs

Keeping up with your content isn’t the only function that most businesses use social media for. By using a scheduling tool, you open yourself up to more time to provide customer service. Rather than worrying about the right content to post, you can focus on answering questions and engaging with your followers.

Now that you know about the wonders of social media scheduling tools, you can have a good night’s sleep without stressing yourself out about reaching your audience when they’re online.

If you're just getting started on social media and want to put your best foot forward, we have created a handy guide just for you called "The Social Media Handbook: A Beginner’s Guide For Food and Beverage Business Professionals". Click HERE to download.

Four social media myths down, one more to go. Stay tuned for our final series installment where we’ll be discussing the myths surrounding the visibility of business pages on Instagram.


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