• Aleya Harris


Updated: Jun 8, 2019

Whether you’re a seasoned pro or a food and beverage newbie, simply hearing the words “social media” can stop you right in your tracks. Making the decision to forge a new frontier into social media marketing can leave many business owners with doubts, second thoughts, and feelings of being overwhelmed. But it’s really not that bad when you stop looking at the big picture and attack your efforts piece by piece.

Social media can be scary, but it’s actually one of the easiest and fastest ways to connect with your fans and avid customers. There’s no telling just how successful your efforts will be. Social media can help you achieve the marketing reach you desire and help set you up for a prosperous future.

One of the hardest parts of expanding your business onto social media is knowing where to start. But never fear, I’m here to help! I’m prepared to give you all the basic starter tips to help you begin your social media journey and start seeing results that totally pay off.

Want to get straight to a guide that will give you all the details on how to get started on social media? Enter your info below to to check out our awesome and super helpful "The Social Media Handbook: A Beginner's Guide for Food and Beverage Business Professionals" and make sure your social media journey starts off on the right foot.


1. Start Small and Build your Way Up

When you start to think about developing a page for your business, it might feel a bit daunting. With Facebook, Twitter, Instagram, Snapchat, Pinterest, and countless others, all at your fingertips, it can be hard to decide which comes first. But rather than jumping on every platform at once, Cox Blue suggests picking one or two platforms to start.

A great way to consider which platform to start off with is to answer the question of which platform would be most beneficial to your business. For example, say you choose to start with Facebook. Taking the time to make sure your information and online presence are completely how you’d like can make opening other accounts even easier. As most of the information will stay the same between social media accounts, as you expand, a lot of the content can quickly be transferred with little to no tweaking.

2. Identify your Brand, Goals, and Target Audience

Once you’ve decided on the platform that best suits your business, you’ll want to turn your attention toward defining your goals, building your brand persona, and target audience.

Before you can dive in head first into using your social media profiles, you need to find your why. What are your goals and objectives with utilizing social media? What do you wish to accomplish? By defining the solutions to these questions, you can help steer the direction your social media is headed.

Another aspect to consider before you begin posting is finding your social media persona. If you already have an established web presence or brand, you’ll likely want to stick with this, however, if your social media is going to be more engagement based and one-to-one, then you might want to shoot for a more laid back, yet professional persona. Remember that appearance is everything, even online. If you portray dysfunction online, that’s all people are going to see you as.

One final thing to consider before moving forward with social media is your intended audience. Who do you want your posts to reach? Is it valued customers or people that have likely never heard of your business or the services you provide? If you’re aiming for a younger audience, then Snapchat or Instagram might be your outlets of choice, whereas if you’re reaching out to older generations, Facebook might be a better platform to use.

3. Observe your Competition

So you have a social media profile, you’ve filled it out completely and explained who you are and what you do. You’ve also taken the time to identify what you want to achieve and the audience you hope to attract. With all that accomplished you might be ready to get out there and share your business with the world.

If that’s what you’re prepared to do, then go ahead, but I’d like to suggest that you fall back into the shadows for a week or two and seek out other companies that are doing exactly what you’ll be doing. Observe your competitors and pick up some tips and tricks about what they do well and what they can approve on. This is also an opportunity to pick up on what types of posts work well for similar target audiences.

4. Begin Engaging and Building Relationships

When you’re totally comfortable with getting out there and interacting with your followers, don’t waste any time and do what seems natural. No one knows your business quite like you do, so when comments and questions arise, answer them to the best of your abilities. Social engagement is one of the easiest ways to connect with your audience and begin building long-lasting relationships that can develop into sales down the line.

People love being treated as humans, especially online, so when they see a business going out of their way to make their clients and followers happy, this helps build trust and loyalty with them. These types of interaction can help your customer service and can promote positive word of mouth for your business.

Now that you have some basic stepping stones for starting your business’ social media accounts, it’s only a matter of time before you start seeing results. As your followers and likes continue to soar, so will your love for social media.

>>> Still have questions about creating social media accounts for your business? Check out our awesome and super helpful "The Social Media Handbook: A Beginner's Guide for Food and Beverage Business Professionals" and make sure your social media journey starts off on the right foot.


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