THE TOP 3 REASONS WHY SOCIAL MEDIA IS IMPORTANT FOR YOUR F&B BUSINESS
Your business model is iron-clad. Your service is impeccable. Your reputation is second-to-none. Your client testimonials almost sound rigged. But… you still aren’t seeing the business growth and steady stream of new clients you were hoping for.
So what’s missing from your food and beverage business’ marketing strategy? Think of the answer like solving a complicated jigsaw puzzle - you know the one that you are praying you to have all of the pieces for in the box and not stuck in the inner worlds of the couch cushions. Putting together a polished marketing strategy needs to include social media as that often elusive final piece before it is complete.
With more than one billion people around the world on Instagram alone, you do not want to ignore the simple fact that your catering, private chef, restaurant, hospitality, or other food and beverage business needs a social media presence.
Here are the top 3 reasons why investing in social media is a wise business move:
1. Brand awareness
Think about it, if people don’t know who you are, how do you expect your business to attract customers?
Implementing a specific social media strategy will increase your visibility among potential customers that best fit your business, allowing you to reach a wide audience with one click.
For example, frequent live videos on Facebook and Instagram are a great opportunity to engage with your audience. By responding to questions, comments, praise, and complaints in a timely and compassionate way, you will be able to cultivate a brand image that is one of great engagement and customer service. It’s all about building those positive customer relations.
By being present and active on social media regularly, you generate more business and increase brand recognition. Setting aside a few hours a week to focus on social media has made a significant impact for over 91% of brands and it can do the same for you. You could be one click away from thousands of followers or, better yet, new customers.
2. Referrals through relevant content
One of the best marketing strategies is word of mouth. You are winning if you have built a business that attracts customers who attract other customers, wouldn’t you agree? It’s no secret that consumers are more likely to buy a product that is recommended by friends or family. The conversations that start with, “Where did you learn that recipe?” or “Where did you learn how to make that drink?” and are followed by, “I will share the Instagram page with you” are the ones that you want to spark.
When setting up your page or profile, think about what you want your customers to see when their thumbs start scrolling. Much like that initial handshake at a formal introduction, make sure your page triggers a positive first impression to your viewers and shows that your business is approachable, trustworthy, and knowledgeable. Social media is great for referrals, so why not use it as a guide to help you understand your audience and keep them following for updates?
3. Drive Targeted Traffic
With over 2.3 billion active Facebook users, over 1 billion active Instagram users, more than 321 million monthly users on Twitter and at least 186 million daily active users on Snapchat, there is a lot of potential for customers and leads on social media. It can lead to massive lead generation for your business and is one of the most cost-effective advertising strategies. You’re just a click away from having direct access to all those customers. Plus, because of their nifty algorithms and hashtags, social media platforms show content to people who are looking for what you sell. Exciting, I know!
I can’t wait to see what you create as a result of being present, active, and engaged in the world of social media marketing. I think you have found the missing piece to your puzzle. You got this!
If you need help growing your business using social media, Food & Beverage Media and Marketing is here to help. Click here to learn more about how we can help you turn your talent into treasure through high converting social media strategies offered in The Social Media Pantry.